Remote Online Store Inspection

BackgroundUnder the impact of the e-commerce era, clothing brands with physical stores are facing operation and management challenges. The convenience of the shopping experience on e-commerce platforms has attracted a large number of consumers who originally had the habit of shopping in physical stores. Therefore, clothing brands with physical stores need to consider how to improve the shopping experience of store customers, increase the interaction between brands and customers, use big data to analyze customer shopping preferences, and conduct targeted marketing.DifficultyE-commerce brands do not need to be involved in the planning and management of offline stores, so the brand image building only needs to focus on the unification of brand visual symbols, the service standards of online customer service, and perfect after-sales service. Physical retail clothing brands face the problem of inadequate implementation of management standards and blurred brand image in brand management and…